Imus will continue to say these sort of things until we decide it is totally unacceptable. He has done this for nearly 30 years and still maintains a wide audience. The public uproar for these comments must be followed by a universal boycott of the radio broadcast because his stature as a Hall of Fame radio host and his loyal morning followers will make it impossible to be let go. So if we indeed want to distant ourselves from these terms we may make an example of this verbose talk show host, but we need to make an effort to eliminate this type of talk on a larger scale.